I’ve been thinking recently about the importance of side dishes. One Thanksgiving Day, we just had all the trimmings. It wasn’t until after the pie that our guest noticed the absence of turkey.
Indie-publishing can feel like this – a plethora of side dishes, from formatting to advertising. There are so many activities involved, it can be easy to forget that writing is the main event.
A good book, one that someone wants to read and once started can’t put down is not a small thing. But I have learned, it is also not the only thing. If no one knows about your main dish, no one can enjoy it.
That’s what all the trimmings are for.
Gravy, for instance, is the distillation of a broth’s flavor. A blurb is like this. So is your author bio. And like gravy, these bits of text can be used to flavor many other side dishes.
Your book page on an online bookstore may start out looking like mashed potatoes – white and blank. So, make sure to add your blurb and author bio here.
Also, remember add a generous handful of keyword phrases to these texts. Just as extra seasonings like pepper and sage spice up your stuffing, keyword phrases make your text more appealing to search engines.
A fruit relish, like the iconic cranberry sauce adds contrast to your meal. I find writing a regular newsletter is an excellent palate cleanser. The opportunity to focus on a different flavor enhances my writing experience.
And then, the vegetables! I love crisp, crunchy salads bursting with vibrant color. This is a textural contrast, just as giving away or selling a book in person contrasts with doing so online. It’s not that bell pepper strips are better than sweet potato casserole. They are just completely different.
And included in “all the trimmings” is dessert. Whether it’s a crisp apple, a slice of pie, or chocolate mousse, dessert reminds me of reviews. I love knowing that something I wrote touched a reader, caught their attention and sweetened their day. That’s just the best!
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Rose is the author of The Valora Series, The Durrell Brothers Trilogy, Hot Pursuit and Not As Advertised. Her novel, Waiting For You, the first book of the Durrell Brothers Trilogy, was 2nd place winner in the 2018 New England Reader’s Choice Contest. She loves writing stories about people who do everything in their power to avoid falling in love.
Please feel free to email Rose at https://rosegreybooks.com/newsletter with your thoughts on any of her books. Or reach out on Facebook: facebook.com/rosegreybooks/. Rose loves to hear from her readers!